HoYoverse has revealed a collaboration between Zenless Zone Zero and Aston Martin, ahead of the game’s upcoming showcase at Gamescom 2025. First announced on August 14 through the official website, the crossover will also be featured during the Cologne event running from August 20 to August 24.
The highlight of the collaboration is a custom Aston Martin Vantage coupe wrapped in a design inspired by the Victoria Housekeeping Co. faction, featuring the characters Lycaon and Rina. The Zenless Zone Zero art team commented:
This collaboration transcends a conventional ‘itasha’ approach. Our ambition was to find the perfect equilibrium between the vibrant energy of our urban fantasy ARPG and the sophisticated world of high-performance automobiles. We built our design foundation on Victoria Housekeeping’s iconic emblems, stylized character motifs, and signature elements – exemplified by dynamic touches like the pink ‘Z’ slash that transforms a character’s gaze into a speed line, like a blade slicing through the air.
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The Vantage will be on display at the Zenless Zone Zero booth (Hall 6, booth C-031), where visitors will also be able to take part in check-in missions for merchandise such as posters, postcards, holographic cards, and a 1:18 scale model of the car. A global campaign will follow, allowing fans worldwide to win the same limited-edition model.
Zenless Zone Zero is HoYoverse’s latest ARPG, set in the last surviving city of New Eridu following a supernatural disaster. Players act as Proxies, guiding diverse characters through combat missions within dangerous Hollow zones.
Source: Press Release
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